Part 1
Market and Message
Clarify who you help, the problem you solve, and the language that makes the value of your work easy to understand.
25 minutes
Private coaching offer
A business growth session built for a clear next move.
A focused 75-minute Zoom session for established service businesses, consultants, coaches, and independent owners.
Zoom coaching 75 minutes Established owners
Led by Joey Ruffalo
Business strategy grounded in money clarity.
Joey Ruffalo is a business growth strategist, financial coach, and best-selling author who helps business owners identify practical ways to increase revenue and improve profitability.
He holds an MBA in Financial Planning and is a Certified Profit Coach and Ramsey Solutions Master Financial Coach. Joey also hosts The Prosperity Lounge, bringing his direct, approachable style to conversations about business, money, and growth.
What changes
Leave with useful decisions, not another stack of ideas.
- A clear offer statement you can use in conversations and on your site.
- One outreach campaign you can run without overthinking it.
- One practical profit improvement that protects your time and margins.
- Three focused priorities for the next 30 days.
The 75-minute agenda
One focused conversation. Three connected decisions.
We use the MAP framework to find the next practical action that will make your business easier to explain, sell, and run.
Part 2
Audience and Acquisition
Choose a reachable audience and turn one simple channel into an outreach plan you can put into motion right away.
25 minutes
Part 3
Product and Profit
Strengthen the way you package, price, or deliver your work so your next actions support healthier profit.
25 minutes
Before we meet
Bring the real picture.
Before the session, you'll share a brief snapshot of your current offer, ideal clients, lead sources, pricing or packages, and the growth question that matters most right now.
Within one business day
You get a concise plan you can use.
Your one-page MAP plan
A clear record of the choices we made and the priorities that come next.
Three customized outreach messages
Practical language you can adapt for your next outreach campaign.
Contact
Questions before the session?
Email Joey directly for session questions or help with scheduling details.
joey@jrfinancialcoaching.comCancellation and rescheduling
Plans can change. Here's how to handle it.
Payment is required at booking. You may cancel for a full refund or reschedule at no charge with at least 24 hours’ notice.
Cancellations within 24 hours and missed appointments are nonrefundable. If an emergency comes up, email Joey as soon as possible to discuss rescheduling.
If Joey needs to cancel, you may choose a new appointment or a full refund.
Keep the momentum
A 15-minute check-in the following week.
We'll look at what you put into motion, answer the key question that surfaced, and keep your next step clear.